After modernizing its brand, Premier Farnell needed its new design methodology to carry forward on the element14 e-commerce properties in the US and Mexico.

Using a brand book and a basic pattern library, I designed many top-level pages, customer service areas, forms, and product galleries, adding to the UX library as necessary for new components. I also produced scalable, modular HTML/CSS for all elements that were slated for integration with the dev team.

I created a new modular design language for banners and directed my design partners in its use to ensure perfect execution across multiple properties.